Overnight newborn support in San Francisco
It's the middle of the night, and you're still awake.
When sleep isn't coming easily, experience matters.
Maybe you've just come home from the hospital.
Maybe you've been awake every two hours for months.
Maybe the nights feel like yours alone.
Whatever brought you here, you're in the right place.
Your baby sleeps.
You sleep. Your baby sleeps. The rest follows.
Rest is how your baby grows. Not just tonight. Every night after this one.
"She rescued us from several months of severe sleep deprivation. I was hesitant to do sleep training, but she created an approach that worked for us."Katie B., San Francisco · read on Yelp
About me
I've been working with San Francisco families since 2011. I've supported families through first nights home, feeding challenges, premature births, twins, and months of difficult sleep. Each experience has taught me something new, and every family has shaped the way I work.
Families don't need perfection. They need someone who can stay calm, cut through the noise, and help bring a little order to nights that feel anything but.
I've worked with solo parents, LGBTQ+ families, twins, NICU graduates, and families through adoption and surrogacy. When something falls outside my expertise, I'll tell you—and help you find the right specialist.
"Margo is a Force of Nature who we were blessed to have help us for the first two months after our twins were born. She walked into a chaotic situation and created order. 'WWMD,' or 'what would Margo do?' became a regular saying around our household."Cordelia E., San Francisco · read on Yelp
Before you write to me
The thoughts that keep parents awake.
You don't have to figure that out before reaching out. Some families need a sleep consultation to better understand what's happening. Others want hands-on support putting a plan into practice. We'll talk about your baby's sleep, your goals, and what's been happening at home, then decide what kind of support makes the most sense.
Many families come to me after trying books or a method that didn't work the way they hoped. That doesn't mean sleep training isn't right for your baby. Sometimes the timing wasn't right, the approach wasn't the right fit, or small adjustments made all the difference. We'll look at what you've already tried before deciding what to do next.
There's no perfect time. Some families reach out during the newborn stage because they want to understand what's normal. Others call after weeks or months of broken sleep. If you're feeling confused, exhausted, or simply unsure what to do next, it's a good time to ask. Sometimes a conversation is all it takes to bring clarity.
There isn't one reason families choose in-home sleep training. Some feel overwhelmed by all the conflicting advice and want experienced guidance. Some have already tried sleep training and need help understanding why it didn't work. Others want reassurance during the first nights or prefer hands-on support instead of doing it alone. And for some families, the greatest gift is finally getting a full night's sleep while someone they trust helps their baby learn new sleep skills.
Yes. Sleep doesn't happen in isolation. During our consultation, we can talk about breastfeeding, bottle feeding, feeding schedules, and how they influence your baby's sleep. My goal is to help you see the whole picture, not just one piece of it.
That's very common. One parent may feel ready to make a change while the other has questions or concerns. We'll talk through the options together, discuss what feels comfortable for your family, and make sure you're both on the same page before moving forward.
Sleep Consultation: $250 (60 min video call). In-home overnight sleep training: $1,450 first night, $1,200 each additional (single baby). Bedtime Support Call: $150 per session. Postpartum night doula: custom by engagement — typical 4–12 weeks. Full rates discussed on our intro call.
When you're ready.
Send a short note — your baby's age or due date, what your nights look like. I read every message myself. No intake form, no scheduler. Just a conversation.
Writing at 3 AM? That's okay. I'll reply later that day. Texts welcome.