Margo Yudanova

Support for new families

"New parents, especially first time parents, need support every step of the way. I’m there to help them feel calm and confident in caring for their new baby” 


Helping new parents learn to care for themselves and their baby is the first step in building a safe and emotionally healthy environment for the whole family. Welcoming a new life is an extraordinarily magical and wonderful event.  It can also be overwhelming when faced with little sleep AND the need to care for an infant - from feeding to bathing and everything in between.

“New parents often think they should know how to care for a new baby.  Why is that?  It isn’t all intuitive. People should ask for help, and in many cultures they do.  I was exhausted after our baby’s arrival and needed support in learning how to care for myself and this new baby at the same time.  Margo was there every step of the way for us and helped teach me how to be a mom.”
                                                                              -    Lisa Carpenter  

I work alongside families, in a gentle and unassuming way, to ensure they are able to rest and learn the skills needed to care for their baby. Rather than “instructing” I gently guide and encourage the parents in their new role, whether it be breastfeeding, bathing, or reading the baby’s signs when its distressed. There is no “one right way” to do things. I help families to find their right way.   

I support and educate new parents in a way that builds their confidence. Success for me is the family not missing me when our time together is over, because they have bonded with their baby and found their own rhythm to daily life as a family.   

“Before having my first child I did everything I could to prepare myself. I found out almost immediately that there was so much that I didn't know - and couldn't know as a first time mom. Working with Margo the first crucial weeks after becoming a parent was invaluable! Her knowledge and experience was a resource that I am so grateful for. She helped restore my confidence in myself while giving me practical advice for the many questions and concerns I had about caring for my baby and myself”

                                                                  -     Marcy Wash



I start working with families anywhere from the birth of their child through the child being 12 weeks old, also referred to as The Fourth Trimester. Most often,  it is in the first 6 to 8 weeks after their child’s birth. Given the specialized nature of my services, I find that it works best to be with a family 2-5 days a week, for a minimum of 3 hours for each visit, over the course of few weeks.

However, flexibility is at the heart of how I structure my services. We can adjust which days and what hours within those days I work, depending on the needs of the family.  

You may also decide that you want additional support once we start working together. We can add hours to my schedule and/or I can help you to find specialized care such as a mommy’s helper or a nanny.

“Like many modern families, my husband and I live thousands of miles from our relatives, but we knew we'd benefit from some help when our first child arrived. Margo was the baby whisperer we needed in our lives. She offered a crucial, skilled set of extra hands and a relaxed and knowledgeable presence. She assisted with sleep training, shared resources like books and referrals and even helped us resolve a nursing issue. I recommend her to all my new mom friends!”

                                                                                  - Megan Miller

Although I do not perform medical procedures or give medical advice, I support families in the following way:

• Breastfeeding support (assistance  in finding optimal breastfeeding positions, establishing good milk supply, identifying issues and offer suggestions)

• Bottle feeding support 

• Pumping, milk storage & bottle education

• Newborn care techniques (diapering, swaddling) & nurturing and soothing techniques

• Baby wearing

• Establishing healthy activities & sleep

• Milestones & growth spurt education

• Emotional & physical support (support bonding, information on emotional and physical recovery, support with processing  your birth should you desire)

• Household organization (light meal prep, tidying and laundry)

• Hands-on time with baby while the parent shares time with older children & offering parents a rest by watching the baby or  playing with older children

• Errand running

• Referrals to local birthing community resources (support groups, lactation consultants, physical therapy and other services)

• Help with older children to integrate the baby into their lives by having the older child take part in caring for the baby

*I’m also available for adoptive parents and parents via surrogacy


For more information about what you can expect from your Postpartum Doula:

Frequently Asked Questions About Postpartum Doulas 


Please call for fees and pricing.

Low fee services available for those in need. 


Experience, Credentials, Training, and Affiliations

I have been working with families, caring for their newborns and toddlers for the past five years.

During that time, my most rewarding experiences have been working with the parents of newborns.

Ÿ• Trained Postpartum Doula DONA International (Postpartum International Doula Training)

• Certified Postpartum Doula (CD, Cornerstone Doula Trainings) 

• Certified Lactation Educator (CLE) 

• Active member San Francisco Doula Group network, numerous Bay Area peer groups

• Volunteer Doula, San Francisco General Hospital 

• TrustLine (database of childcare providers that have cleared criminal background checks) Certified

• Infant/Child & Adult CPR Certified

• 5 + experience supporting families with toddlers and newborns

• Bachelor of Arts in Philology




  San Francisco / 415.857.4479 /


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