It's the middle of the night, and you're still awake.

When sleep isn't coming easily, experience matters.

5.0 on Yelp & Google 15+ years · CD · CLE · TrustLine

Maybe you've just come home from the hospital.
Maybe you've been awake every two hours for months.
Maybe the nights feel like yours alone.

Whatever brought you here, you're in the right place.

Where are you in your journey?
Newborn · 0–3 months

Postpartum Night Doula

I arrive at your home in the evening and stay through the night. You go to sleep.

Overnight support is only part of the work. I help you understand your baby, trust your instincts, and find calm in the moments that feel most overwhelming.

By the second week, your baby knows me.

Please get in touch for availability and pricing.

Learn more
Or start here
Available at any stage

Virtual Consulting

Thoughtful sleep guidance, personalized recommendations, and follow-up support — from wherever you are.

Learn more
Months pass
Baby · 4+ months

In-Home Sleep Training

Your baby is four, five, seven months old. The newborn fog has lifted. You've found your rhythm — except at night.

3–5 nights with me in your home, then 2 weeks of guidance while you take over. By the end, your baby is sleeping better — and you're the one who taught them.

Some wake-ups are quiet, some aren't — I'll tell you what's normal, and we stop the moment you want to.

Learn more

Your baby sleeps.

You sleep. Your baby sleeps. The rest follows.

Rest is how your baby grows. Not just tonight. Every night after this one.

Ready to start? Write to me

"She rescued us from several months of severe sleep deprivation. I was hesitant to do sleep training, but she created an approach that worked for us."
Katie B. · read on Yelp
Margo Yudanova

About me

I've been working with San Francisco families since 2011. I've supported families through first nights home, feeding challenges, premature births, twins, and months of difficult sleep. Each experience has taught me something new, and every family has shaped the way I work.

Families don't need perfection. They need someone who can stay calm, cut through the noise, and help bring a little order to nights that feel anything but.

I've worked with solo parents, LGBTQ+ families, twins, NICU graduates, and families through adoption and surrogacy. When something falls outside my expertise, I'll tell you—and help you find the right specialist.

"Margo is a Force of Nature who we were blessed to have help us for the first two months after our twins were born. She walked into a chaotic situation and created order. 'WWMD,' or 'what would Margo do?' became a regular saying around our household."
Cordelia E., San Francisco · read on Yelp

Before you write to me

The thoughts that keep parents awake.

I offer virtual sleep consultations for families who want answers and a practical plan, in-home overnight sleep training for families who want hands-on guidance, and postpartum night doula care for newborn families.

You do not need to choose before reaching out. Tell me your baby's age or due date, what your nights look like, and what kind of help you're hoping for. I'll explain which service fits, or tell you if none of them does.

Virtual sleep consultations are available nationwide. In-home sleep training and postpartum night doula care are available in San Francisco.

Yes. Families often reach out during pregnancy to ask about night doula availability or plan for the first weeks at home. You can also contact me after your baby arrives, and I'll let you know what availability I have.

Yes. I have worked with twins, solo parents, LGBTQ+ families, NICU graduates, and families formed through adoption and surrogacy. Support is shaped around your household, your feeding choices, and the way you want to care for your baby.

I'll be direct about what I can and cannot help with. If something falls outside my scope, I'll tell you and help you find the right specialist.

Sleep consultation and in-home sleep training rates are listed on the Sleep Training page. Night doula pricing depends on your schedule and support needs. You can write to me for current availability.

Want the full details first?

When you're ready.

Send a short note — your baby's age or due date, what your nights look like. I read every message myself. No intake form, no scheduler. Just a conversation.

Writing at 3 AM? That's okay. I'll reply later that day. Texts welcome.

Write to me